Another way to look at it is this. Google competes with all the other search engines, so if they start giving preference to one side over the other then you can bet that site would be competing with Google.
So whenever you are competing with another site for a competitive keyword, you can test out your keyword and advertising to both Google and Yahoo!. Try out each and then determine the best result.
Following that, I present another advertisement tactic
Title Tag with Keyword
The title tag is the tag that is used in the title of your website. This tag is not the title of your website. The title tag is what is being used in the title of the webpage. The meta tag can be used to describe your site. Although, many consider the title and meta tags to be two different entities since they are treated as different by the search engines.
I have used “keyword” and “key phrases” as two different words. I found that using the first as a single word confused the search engines. I have now found that when I use the phrase as two words they are considered one keyword. This helps to improve the ranking for both keywords.
Use the keyword in the title tag. Search engines do not understand the meta tag word for word. They understand the title, which must be a sentence. Therefore, they look to the title for the word. If you are using the phrase as a single word in the title, you might as well not even have a title at all. I have seen sites where the home page title is simply “Welcome to common sensibility business letterhead.” The title of a website is intended to be a short description of the content. The site owner can choose to supply a title for the home page, or the entire site. However, it is common practice for site owners to use their company name as the home page title.
Use the keyword in the headline. Search engines think the headline is the most important part of the webpage. Therefore, any words used in the headline, which are not common words in the language of the internet, are given more weight. For example, a headline like ” 128State USA Opted Affordable Fee Increase” is much better than a headline like “lection critical SEO Strategies – Higher Ranking fee increase in each of the last 12 months.” Although both are targeted to the search query, the second headline is much better than the first.
I used Google’s keyword tool to research the keywords I want to use. The results were interesting. Many had little traffic but three- derive AdWord listings and usage data that indicated that this keyword phrase was a popular search. One keyword phrase had over a million hits. Another was over 1.5 million. There were also several keywords that had less than 1,000 hits, but still with a lot of competition.
Literary excerpts of short articles were one of the select keyword phrases. I selected these because they’re simply the most appropriate to the contents of the post. literary excerpts are the main factor why EzineArticles is so popular. They are used by Google’s software to find new content. A small part of the extracted data is used here to select snippets of readable material.
Next, I ordered my list of keywords by reading them and gaining a general understanding of their purpose and likely traffic (i.e. benefit in marketing)
Finally, I began to think of different synonyms and related words. Google’s Wonder Wheel even makes suggestions based on the OtherWords.txt file. But you have to activate the tool for this to work.
What am I going to do with this information? Well, now that I have the keywords, I am going to see how to use them. On the blog, I am going to use the primary keywords and the secondary “flair” keywords. For the article, I am using the primary keywords as the title and the secondary keywords will be used in the content.
So far so good. Now to the “how-to” part. After doing a search with the primary keywords and the secondary keywords on Google, let’s compare and check to see how many results there are on this search. The rankings are not the easiest to read. Not only in the search engine result pages but also when I click on the results.